Growth Marketers maintain relationships with their small set of clients, oversee all work done for their clients, communicate the value of what we do, and work together with our talented team to develop quarterly digital marketing strategies that help our clients reach their goals.
Interested applicants with years of experience ranging from 3-10 years are welcome to apply. Optimal has career progression opportunities for all roles at the company. If applicable, we may move your application to an advanced opportunity with higher experience and required skills
Local and remote applicants are welcome to apply for this position.
About This Role
What growth marketing means to us...
Each Growth Marketer manages a handful of clients and is responsible for completing work, delegating and managing work, hitting their set quarterly goals, reporting, and maintaining client retention. Growth Marketers meet or do video calls with clients monthly, as well as provide ad hoc communication regarding project updates via email and phone calls.
Growth Marketers diagnose and determine the levers that will most move a business forward and generate revenue. Growth Marketers work with our talented, cross-functional team for assistance in refining, improving, presenting, and carrying out quarterly goals.
Growth Marketers break down monthly goals/objectives into milestones and weekly tasks. Strong project management skills allow them to communicate, delegate, keep things on track, and ship work.
Our Growth Marketers are experts in knowing their client's goals and work expectations. Our Growth Marketers have the autonomy of determining the best way of getting work done for their clients. They perform work for their clients as determined from their quarterly plans, dive into continuous education regarding their client's primary areas of focus, and work with the right individuals to get high-expertise/high-value work completed.
Growth marketers are radically transparent in their reporting - internally and with our clients. They seek to connect the activity with tangible revenue growth. They set up and track all calls, form submissions, and page interactions for campaign initiatives, giving us insight through the buyer journey. This involves detective work and diligence to connect multiple systems together.
Our Growth Marketers are team players. They fill in where needed, assist the team, and collaborate as a group to be successful. Growth Marketers help the business grow through continuous improvement, candid feedback, quality control, and process improvement.
Growth Marketer Scorecard
Growth Marketers are...
Alert - Always looking out for things that repeat and provide exponential value for clients.
Curious - To dive as deep as possible to connect the action to revenue for our clients.
Responsive - Owning issues, alerting others, and sharing to transform into learning.
Resourceful - Increasing capabilities to understand how to optimize and so that you are able to rely on others less frequently.
and are always looking to make the work for our clients...
Faster - Completing quarterly goals as soon as possible in the quarter, to allow more time for optimization.
Easier - Recycling other's successful work, using existing systems, and leveraging other's unique abilities to get the most done.
Cheaper - Maintaining amazing results for clients while coming at or under budget.
Bigger - Never settling for the results as-is and always looking to 10x.
Give More Than We Take
Focus - Being intentional with our time and energy to stay concentrated on the big picture to produce great results.
Team Greater Than Self - Being fiercely committed to collective success as a team, celebrating each other's wins, and the belief that all great things are done as a team.
Radical Candor - We are vulnerable with each other and value honest, candid feedback because we know it’s essential for growth.
Extreme Ownership - Extreme Ownership gives us clarity and autonomy while owning our mistakes so we can grow.
Continuous Improvement - Devotion to growth and mastery as individuals because it what generates the results to give more than we take for our clients.
What We Are Looking For
3-5 years of client management experience
More experience welcome to apply. We may move your application to an advanced opportunity with a higher experience and skill requirement.
WordPress and/or landing page builder experience
Experience with one or more of the following:
Design (Graphics, web pages, email headers, social ads, etc.)
Development (WordPress, Divi, Instapage, Shopify, etc.)
Conversion Rate Optimization
Website or Ad Copy Creation
Campaign Tracking, Analytics, Reporting
Able to commute to our Appleton office* (all travel is currently on hold with COVID-19)
Fully remote employees fly in quarterly
You feel aligned with our mission, values, and company culture
Autonomy; you take ownership of how work is completed
Flexible work hours
Ability to work remote
Paid continuous education opportunities
Transparent and actionable role/growth opportunities
Paid vacation, promoting full days off for work/life balance
We want to understand how you think. To help us, please send your cover letter to share with us, along with your application.
We value great writers, so take your time with the application. Keep in mind that we do not equate length with substance, so please keep your cover letter to fewer than 1500 words. Stock cover letters won't do - tell us why you want this job, not just any job.